Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. The company headquarters are located in Venice, California ( Source)
Each day millions of photos are send and received in snapchat which can be a great platform to target social media marketing for companies, companies which depends on rely on mobile app will have a great scope to promote their products or services through snapchat.
It has got huge potential for marketing a mobile app through pictures.
Lets wait and watch how it turns to be a great SMM tool in 2016.