Digital marketing company GenY Medium has acquired TailCurrent, a B2B lead generation company, which has huge customer DB across india and abroad
“This partnership will give us an entry into the western countries,” said Ravi Jain, cofounder of GenY Medium which helps companies manage perceptions in the online space using technology and analytics.
This partnership will bring in TailCurrent’s technologies like the SEO automation tool and lead-generation automation tech, which will be led by Giridhar Apparusu, managing director of TailCurrent.
“GenY is solving some interesting problems using social media listening. With 70% of buying research happening long before marketing kicks in, social listening will play a pivotal role for both B2B and B2C customers,” said Apparusu.