Amazon India has come up the Amazon Now app, its two-hour doorstep delivery service of daily utilities with over 10K products, and re-branded it as ‘Prime Now.’
This Gaint etailer has initiated the 2 hour delivery for the prime customers of Amazon between 6 am to 10 pm that is even in the night till 10 pm people can place the order and that will be delivered in the midnight.
The app-only service available on IOS and Andriod devices, which was launched in Bengaluru in February 2016, followed by Delhi, Mumbai, and Hyderabad the same year, is available only to customers in these four cities.
The expanded selection across categories like fruits and vegetables, groceries, staples, meats, home and kitchen, electronics, and soft furnishings are fulfilled by Amazon through the Now Store, as well as by supermarkets such as BigBazaar, and local speciality sellers like Licious and Pescafresh. to be precise the items which are to be served hot and quick that could be meat, fresh veggies and sp on will be delivered within a couple of hours and that could actually bring us very fresh groceries to our home.
“On Prime Now, customers can shop for products from our Now Store which is fulfilled by Amazon. We have invested in 15 customised Fulfilment Centres (FCs) for faster deliveries and chill chains in Bengaluru, Mumbai, Delhi and Hyderabad, for leafy products and dairy products… quantities ordered have grown by 90 per cent monthly since the launch of the Now Store” said Siddharth Nambiar, Head of Prime Now, Amazon India.
The online grocery market is one of the fastest growing categories in e-commerce, and is expected to touch $4-5 billion in 2020 growing at a CAGR of sixty per cent, as per estimates by a reliable research consultancy.
This move from Amazon will bring up the great customer satisfaction for the ones who need their items to be delivered in no time.