Digital Marketing or Online Marketing was one of the hottest and happening things currently running in the directory of small and medium businesses.
We could say Digital Marketing got traction since 2010; from there it occupied decent volume in terms of capturing the great lead generation and brand awareness.
Now when it comes to having an in-house digital marketing professional over outsourcing it to a professional, what comes to be the best?
Definitely, it is ideal to have an in-house marketing person to operate on the digital marketing activities but when you have a very small marketing (online marketing team) and your marketing budget is also restricted to a minimum, then outsourcing your online marketing to a Digital Marketing expert or Digital Marketing Consultant is always a better option.
Here are the reasons why you should outsource your digital marketing activity.
When it comes to compensation or pay of an in-house employee you need to pay him high amount as an annual CTC and also Insurances, Leaves and also company benefits, whereas if you hire or outsource it to a consultant or an agency, all you need to do is, just pay their invoices.
Assign the works and define targets, so that the focus will be on the goals of the digital marketing campaigns.
When it comes to hiring a consultant, a consultant would be surely more experienced than the regular in-house employee as he or she might have worked on projects in different industries and different verticals.
Paying highly experienced and qualified professionals would be definitely more than a consultant when you hire an in-house employee.
Easier to Manage:
As we all know that Digital Marketing is purely an online activity and also it needs little technology and strategy to get succeed in 360-degree branding and marketing.
It is also a known fact that independent or freelance experts would have more creative thinking than someone who works under pressure.
Deciding on whether to go or No go:
Small businesses and start-ups generally will be in a situation whether online marketing fetches business for them or no, at this point of time having a consultant or a freelancer to try out digital marketing campaigns for small business for just a month or couple of months would be ideal.
Post that if the project is successful and making good ROI, then you can think of hiring a potential guy or to continue with Outsourcing digital marketing.